Product Details
0-88804-344-9
Book
174 pages
1 volume bound
softcover
2000-11-01
Canada Law Book

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A Lawyer's Guide to Managing the Media
Availability: In Stock
$78.00
Description
This book, written by a seasoned former journalist, offers guidelines to help you:
  • Take control of any interview and get across the message you want
  • Improve interview skills for print, TV and radio
  • Deflect controversial issues and problematic questions
Use those skills to:
  • Lessen potential for negative publicity to you, your firm and your client
  • Deal with the media attention during legal proceedings and crisis management
  • Enhance your visibility by better understanding how the media works
  • Provide promotional opportunities by maximizing positive media exposure.