The Internet has changed significantly in recent years. Being aware of the relation between domain names and trademarks, as well as the strategies to optimize opportunities online while navigating brand damaging pitfalls, is crucial to any modern business — domain names are no longer merely an address on the web. Domain names hold substantial financial value, closely interact with trademark rights and affect branding and consumer/client trust.
This book will guide you through the essentials for developing a successful online strategy and managing the legal aspects of domain names. What is a domain name from a legal perspective and how does it differ from a trademark or service mark? What domain names should I register, under which top-level domains, and does it matter where I register them (with which registrar)? Do they affect search engine optimization (SEO)? How should a company manager, IT director, or lawyer handle domain names within the company? How do we detect and deal with trademark infringement online?
The second edition includes extensive coverage of both old and new top-level domains, from both a strategic and a legal perspective. New additions include case updates, phishing and spoofing, current dispute statistics, IPv6, national dispute resolution systems, comparison between the two most frequently used dispute resolution regulations, relevant illustrative domain name dispute cases, expanded information regarding the requirements to successfully prove trademark infringement in domain name disputes, new SEO guidelines, and trademark protection mechanisms in place since the launch of 1,200+ new top-level domains.
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