Détails du Produit
Approximately 260 pages
1 volume bound

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A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation
Disponibilité : En stock
131,00 $
This book is the first complete guide to Canada's new Electronic Commerce Protection Act. It offers comprehensive guidance in complying with the new rules surrounding email and other types of electronic messaging, and is a must-have publication for businesses that engage in electronic marketing and for those who advise them. Written in a concise and accessible style, the book covers the purposes of the legislation, the requirements set out under the Act for sending commercial electronic messages, enforcement, penalties, defences, practical tips for compliance, and much more.
À propos de l'auteur

With several years of experience both in the public and private sectors, Shaun Brown’s practice focuses on e-commerce, e-marketing, privacy, access to information, and information security, assisting clients on the following matters:

  • Compliance with privacy legislation and best practices, both in the public and private sectors.
  • Advising on strategies to obtain access to information.
  • Representing clients before tribunals and courts dealing with privacy and access to information matters.
  • Development and implementation of e-marketing campaigns in compliance with anti-spam and privacy legislation and best practices.
  • Assessing new technologies from a privacy and information security perspective.
  • Conducting Privacy Impact Assessments for programs that are existing and forthcoming.
  • Shaun speaks and writes regularly on anti-spam legislation, behavioural advertising and privacy issues, and has an in-depth understanding of the online marketing industry, both from an operational and legal perspective. He also teaches the Law of Privacy at the University of Ottawa law school.
Kris Klein is a Partner at nNovation LLP, a law firm specializing in privacy and information security as well as a range of other regulatory areas. Kris has more than a decade of experience in the federal regulatory arena, which he gained in both the public and private sectors in Canada. His is one of the country's leading experts on the application of the Access to Information Act, the Privacy Act, and the Personal Information Protection and Electronic Documents Act (PIPEDA).

Kris practiced law with a preeminent, national firm delivering integrated business law, litigation services, tax law, real property law, labour and employment law in Canada and globally. He also has a significant amount of litigation experience, working for the Federal Department of Justice, and has provided instrumental and crucial legal advice for the Privy Council Office.

Kris practiced exclusively in the area of privacy law for the Privacy Commissioner of Canada. In his capacity as litigation counsel, Kris advised the Commissioner and senior officials on legal, policy and strategic positions available in privacy matters, including the handling of high-profile and sensitive cases. In addition, he interacted, negotiated and settled complaints with private sector organizations facing complaints about privacy issues. Kris also represented the Commissioner and her office publicly, as a conference speaker, before Parliamentary committee and in interviews with the media.

Kris has broad public and private sector experience, working on projects that have required understanding, negotiating and monitoring technical compliance with privacy and security issues. He has a demonstrated understanding of technology, theories of anonymity (de-identification of data), authentication systems, health privacy issues. Kris teaches the Privacy Law course at the University of Ottawa, Faculty of Law, and he has provided countless in-house training sessions to corporations and government departments.

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