Provides complete coverage of all the laws governing the advertising and marketing of products in Canada. Designed for both legal professionals and the marketing and advertising professionals they represent. This work gives an in-depth examination of both the federal and provincial laws affecting advertising, packaging, pricing, promotion and distribution.
Top legal experts present clear, detailed commentary on such issues as labelling requirements, total price disclosure, advertising content restrictions and permitted promotions and contests. Specific products that are specially regulated receive individual attention including food and drugs, cosmetics, liquor and tobacco products and hazardous products.
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