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McCarthy on Trademarks and Unfair Competition, 5th Edition

McCarthy on Trademarks and Unfair Competition provides the authoritative information and analysis needed to successfully represent clients in formulating, registering, licensing, protecting, and litigating trademarks and related rights. In print for 40 years and cited in more than 4,000 USPTO and federal court opinions, including 12 U.S. Supreme Court opinions, McCarthy on Trademarks and Unfair Competition is the leading guide for understanding and applying U.S. trademark law. This seven-volume publication explains trademark law with clear, concise analysis of cases and statutes, and offers:

  • Help with your preparation to prosecute, manage, or defend trademarks and related rights
  • How-to guidance for registering trademarks, USPTO inter partes proceedings, and appeals
  • Examination of defenses, including classic and nominative fair use defenses
  • Analysis of international aspects of trademark law

Featuring insight and commentary from a noted scholar and practitioner, topics covered include:

  • Unfair competition
  • The fundamental principles of trademark protection
  • Literary, artistic, and entertainment rights
  • Federal registration of marks
  • Likelihood of confusion and related tests of trademark infringement
  • The territorial extent of trademark rights
  • Defenses to trademark infringement actions
  • Procedure in trademark infringement and unfair competition litigation
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