Uncrossing the Wires: A Guide to Effective Communication Between Media and Emergency Services outlines the fundamentals of sound emergency communication.
Uncrossing the Wires: A Guide to Effective Communication Between Media and Emergency Services aims to improve communications between emergency services and journalists when news is breaking and tensions run high. The rise in natural disasters and terror attacks, and the social media-fuelled surge in rumour and misinformation, make it ever more important to ensure the public receives a fast and accurate flow of facts. Packed with anecdotes and wisdom from practitioners of both crafts who have experienced some of Canada’s biggest crises first-hand, the guide outlines the fundamentals of sound emergency communication, why it is crucial to successful crisis management and why mishandling the message risks public safety and well-being. The guide also sheds light on how the digital and social media revolution has changed the game for journalists and communicators alike and offers real-world tips on the perils and potential of new technologies.