Brand Management in Canadian Law, Fifth Edition is the only publication in Canada that brings together the legal and business issues you need to understand when helping clients reach their business objectives through branding. This fifth edition, Brand Management in Canadian Law is written in easy-to-understand language by a specialist in intellectual property and marketing matters.
Current case law, expert analysis, summaries, and checklists make this unique publication an exceptional and thoughtful guide for gaining a clear understanding and overview of the branding process and the legal issues associated with it.
Covering a wide range of topics from choosing a brand name to protecting your brand in cyberspace, this publication has value for both legal and marketing departments. Explore the branding process and how existing Canadian laws apply and discover the impact of consumer perceptions on a brand and the legal implications. Learn about the legal issues associated with brand equity, leverage, and integration. You will also learn why effective brand management policies are so critical in today’s competitive marketplace.
New in this edition
Brand Management in Canadian Law, Fifth Edition is the only publication in Canada that brings together the legal and business issues you need to understand when helping clients reach their business objectives through branding. This fifth edition, Brand Management in Canadian Law is written in easy-to-understand language by a specialist in intellectual property and marketing matters.
Current case law, expert analysis, summaries, and checklists make this unique publication an exceptional and thoughtful guide for gaining a clear understanding and overview of the branding process and the legal issues associated with it.
Covering a wide range of topics from choosing a brand name to protecting your brand in cyberspace, this publication has value for both legal and marketing departments. Explore the branding process and how existing Canadian laws apply and discover the impact of consumer perceptions on a brand and the legal implications. Learn about the legal issues associated with brand equity, leverage, and integration. You will also learn why effective brand management policies are so critical in today’s competitive marketplace.
New in this edition