There are several forms of intellectual property law that are associated with marketing and advertising law. These include patents, trade-marks, copyright, and industrial designs. Generally, trade-mark and copyright law have had the most impact when it comes to marketing and advertising issues.

Canadian Marketing Law Handbook, Second Edition provides a practical handbook as well as an update on the possible remedies that can be used by the legal practitioner in cases involving advertising and marketing issues. The introductory chapters discuss various types of intellectual property law. The remaining chapters provide an IP perspective on advertising and marketing issues including the personality rights, comparative advertising, grey marketing and counterfeit goods, pharmaceutical advertising, Quebec advertising, advertising standards, packaging, internet advertising, and ambush marketing.