John McKeown is the author of Brand Management in Canadian Law, 4th Edition. This book is the only publication in Canada that brings together the legal and business issues that you need to understand when helping clients reach their business objectives through branding.
Your brand is more than your business name or logo.
How do you brand a cannabis product? The starting point is to understand the ground rules. Read the article by John McKeown.
John McKeown is also the author of Fox on Canadian Law of Copyright and Industrial Design, 4th Edition, a work which has been extensively referred to by both the Supreme Court of Canada and the Federal Court of Appeal as an authoritative source.
He is also Program Chair of the Osgoode Professional Development Webinar on September 21, 2018, Branding & IP Considerations for Cannabis Products.