Product Details
Approximately 150 pages
1 volume bound

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Canadian Marketing Law Handbook, Second Edition
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There are several forms of intellectual property law that are associated with marketing and advertising law. These include patents, trade-marks, copyright and industrial designs. Generally, trade-mark and copyright law have had the most impact when it comes to marketing and advertising issues. The introductory chapters discuss various types of intellectual property law. The remaining chapters provide an IP perspective on advertising and marketing issues including the personality rights, comparative advertising, grey marketing and counterfeit goods, pharmaceutical advertising, Quebec advertising, advertising standards, packaging, Internet advertising and ambush marketing. Canadian Marketing Law Handbook, Second Edition provides a practical handbook as well as an update on the possible remedies that can be used by the legal practitioner in cases involving advertising and marketing issues.
About the Author
Henry Lue, partner at Dimock Stratton LLP, practises in the area of intellectual property law. He has experience as counsel in the Federal Court, Ontario Court and has been counsel in the Supreme Court of Canada in cases that involved fundamental trademark issues. Co-author of the Canadian Marketing Handbook, second edition (Carswell). He has written and spoken on a number of different trademark topics, including trademark functionality, grey market and counterfeit goods and trademark infringement and prosecution issues.
Sangeetha Punniyamoorthy is an Associate at Dimock Stratton LLP. Sangeetha's practice focuses on intellectual property litigation and prosecution. Since her call to the Ontario Bar in 2004, she has acted in patent, trademark and copyright disputes and has appeared as counsel before the Federal Court, the Ontario Court and the Supreme Court of Canada. She is also a registered trademark agent, and practices both trademark and patent prosecution with an emphasis in the biotech and pharmaceutical fields where her educational background in molecular biology is an asset.

Sangeetha presently serves on the Editorial Boards of the Intellectual Property Journal published by Federated Press and the Canadian Intellectual Property Review. She is also an active member of the International Trademarks Association, the American Bar Association, the Toronto Intellectual Property Group, and the Canadian Bar Association. She is also an Associate member of the Intellectual Property Institute of Canada. Sangeetha has also presented and contributed several articles on intellectual property issues to various publications and continuing legal education seminars.

Sangeetha received her LL.B. from Osgoode Hall Law School in 2003. She has a background in molecular biology and physiology, and graduated from the University of Toronto with a B.Sc. Degree in 2000.